Help your bar, nightclub or lounge overcome the five strategies of the current recession.
Unless you have been in trouble for the past two years, you will realize that we are in the midst of the worst financial crisis since the Great Depression. Despite the rise of the well-known tunnel at the end of our rise from the Great Depression, we certainly haven’t gotten out of the woods. Although the service industry has shown growth in the past two months, compared with the 2007 high, consumption levels have dropped significantly, while the national savings rate has hovered around 6%, which proves that consumers are still tight on free cash. Hold it tight. The bad news is that consumers' money is becoming more and more elusive, and the completion rate of getting some of the consumer's wallet is increasing. The good news is that your bar, nightclub or lounge has only a little bit of expertise and skill to stand out from the competition and attract customers who are looking for the perfect place to escape the realities of today's economic life. Here are some basic strategies that are easy to implement, they will help you increase your customer base and, most importantly, increase your profits.
1] Human experiencefrom
: Any of your customers can go to the wine cellar around the corner to get six packs and a bag of French fries. Remember that you are not selling alcohol or food. You are selling a human experience, which is the interaction between the customer and you, the employee and the customer. Providing quality customer service does not cost you anything; all you have to do is train your staff to be outgoing, lively and polite. Everyone working in your club is a family, and everyone's income depends on others. This is an example. If the front door staff is rude to the customer, then this person's night is already not good, so he needs less drinks, less tips, and eventually everyone will suffer. Hospitality starts at the front door, thus eliminating those nasty people who stand behind the velvet ropes and scorn the customers who are waiting online for consumption at your club. Make sure the bodyguard checks the ID to be polite to the guest. Waiters and bartenders must keep a smile on their faces and rely on it for tips. Believe it or not, bars and nightclubs are part of the hospitality industry, so excellent customer service is the key to a successful club.
2] Promotions, promotions, promotions: from
During the recession, many nightclubs and bars made a common mistake, which was to drastically cut or cancel advertising and marketing campaigns. You don't fall into that trap! In a study of the US recession, McGraw-Hill Research found that during the recession and over the next three years, advertising spending was maintained or increased during and after the recession compared to companies that eliminated or reduced advertising. The average sales growth of the company is significantly higher. It sounds counterintuitive, but it does; if every nightclub and bar around you is advertising because of the recession, but you are still advertising, what content will potential customers read in magazines or newspapers? Now you understand what I mean. You want your community, you know that you are doing business and growing. The good news is that in difficult times, because the Internet, print, TV and broadcast media have greatly reduced their advertising rates, you can relax your advertising costs. In addition, media companies want to lock in future cash flows, so if you negotiate long-term contracts during a distress, you will benefit from discounted advertising for a long time.
3] Fee! What covers the cost? from
I know that paying a guarantee in a bank is a light buck, but today people are looking for a deal. Paying a surcharge is an adventurous offer for cash-strapped customers. If he pays for miscellaneous fees and your bar is on vacation, the customer will not enjoy the time he spends at your establishment and will tell all friends that he is having a bad time and he must pay for the incident. privilege. So what you're doing is generating $20 in short-term cash, but due to negative word-of-mouth advertising, the future income of this person and many of his friends is barely hundreds of dollars. Now, let's say you don't have any fees. The same person came to your bar on a night of work and drank some wine and leaves. The next day he said to his friend: "I went to a bar, it was a vacation night, and I drank a few cups." No injuries, no fouls.
4] Reduce the cost of liquor: from
In a tough economic environment, cost cutting is important, but it is cutting costs without sacrificing quality or service. Strategically adjusting your liquor purchases is a smart way to reduce costs and increase profits. You are one of the best buyers in the market for many years, which allows you [the bar owner] to set conditions for liquor brands, distilleries and distributors. In addition, you should use the new liquor brand to try to break into the alcohol market. These companies want to actively market their new brand so you can schedule promotions and events. In addition, you can get promotional prices from these new brands and offer customers discounts on beverages made with the promoted alcoholic beverage brand. In this case, everyone wins: Liquor companies can promote their products, and customers can get cheap drinks, you can save a lot of money in alcohol purchases, while still generating alcohol revenue.
5] Let your furniture serve you: from
Decoration is your business card. It tells the customer who you are and indicates how much you can charge for your products, such as wine and food. Furniture is a key element of your decoration, as furniture is vital if it directly affects the comfort of the guest. The more comfortable your guests are, the longer they stay, and the more drinks you order, the more money you will earn. As you can see, this is a very simple causal relationship. There are many different options when buying furniture for your business, but I think modular furniture is the best choice because of its versatility and price. Modern modular furniture designed for use in nightclub bars and lounges, usually consisting of 2 to 4 components, allowing you to construct a variety of furniture. For example, you can use a chair and corner without armrests to construct a love seat, sofa, combination, peripheral seat or VIP kiosk. The most amazing thing is that modular furniture allows you to create a different look for the nightclub every night, giving customers a different experience every night. In addition, modular furniture allows you to make VIPs really feel like they are very important people. This is an example. Assuming your club has a party for 50 guests, you can create a VIP area and accommodate this large gathering. On the second day, there are 10 people attending 5 gatherings; in this case, you can disassemble the peripheral seating area and create 5 separate corners that will provide everyone with their own VIP area. Providing a high level of service will set you apart from the competition and will attract a large number of customers to your institution.
There are many ways to ensure that your nightclub or bar thrives on the market today. In addition to the above strategies, you can cross-promote with other businesses in the region, build informative websites and send email explosions to existing customers.